Category: Branding

The Easy Brand Fight is a well known British group having under its umbrella an endless number of brands combined with the word Easy, their most famous one is the low-cost airline EasyJet, the founder of Easy Group is Stelios. Not long ago,

10-Month-Old Startup Buys 93-Year-Old Business

Before Jeffrey Raider and Andy Katz-Mayfield even launched Harry’s, an online service for men’s grooming products, they had their eyes set on a first acquisition. The pair wanted to buy an old German razor factory for $100 million. That isn’t

Angry Birds in China

TBWA Shanghai, in partnership with the Gamelab (one of the world’s digital labs network of DAN) TBWA Helsinki, the city that invented Angry Birds, has proposed a partnership with McDonald’s in particularly ambitious 1500 restaurants in China. A special version

When The Brand Does Not Fit The Product

Summer is here and it is hot. All supermarkets are shrinking their frozen category shelves and groceries are putting their small freezers in front of everything else to welcome the ice cream season where sales will pick up because of

Tesco Goodness

Difference Between Marketing, Public Relations, Advertising & Branding

Red Bull F1 Car Branding

Brand Alphabet

The 10 Cs of Branding

By William Arruda The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract valuable employees, business partners, and customers; and they can extend into new business areas with ease.