Blog Archives

The Easy Brand Fight

Easy.com is a well known British group having under its umbrella an endless number of brands combined with the word Easy, their most famous one is the low-cost airline EasyJet, the founder of Easy Group is Stelios. Not long ago,

Posted in 2016, Branding, Brands, Low Cost, Market Fight, New Ideas, Supermarkets

10-Month-Old Startup Buys 93-Year-Old Business

Before Jeffrey Raider and Andy Katz-Mayfield even launched Harry’s, an online service for men’s grooming products, they had their eyes set on a first acquisition. The pair wanted to buy an old German razor factory for $100 million. That isn’t

Posted in Brand Identity, Branding, Brands, Business, Success

Angry Birds in China

TBWA Shanghai, in partnership with the Gamelab (one of the world’s digital labs network of DAN) TBWA Helsinki, the city that invented Angry Birds, has proposed a partnership with McDonald’s in particularly ambitious 1500 restaurants in China. A special version

Posted in Branding, China, Marketing

When The Brand Does Not Fit The Product

Summer is here and it is hot. All supermarkets are shrinking their frozen category shelves and groceries are putting their small freezers in front of everything else to welcome the ice cream season where sales will pick up because of

Posted in Brand Identity, Branding, Brands, Creativity, Design

Tesco Goodness

Posted in Brand Identity, Branding, Hypermarkets, Packaging, Retail

Difference Between Marketing, Public Relations, Advertising & Branding

Posted in Advertising, Branding, Marketing, Public Relations

Red Bull F1 Car Branding

Posted in Branding, Brands, Colors, Logos

Brand Alphabet

Posted in Branding, Brands

The 10 Cs of Branding

By William Arruda The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract valuable employees, business partners, and customers; and they can extend into new business areas with ease.

Posted in Branding