Category: Packaging

Cornetto New Look

What Are SRP and RRP?

In the retail universe, SRP and RRP mean respectively Shelf-Ready Packaging and Retail-Ready Packaging. SRP or RRP is “a product that arrives at retail in a ready merchandised unit which is easy to identify, easy to open, can easily be

Daily Refreshment

A very refreshing billboard campaign for Lipton Ice Tea products in Lebanon.

Diet Coke Gets Makeover

This fall, Diet Coke is re-introducing its stylish cropped logo design for its aluminum can. The refreshed packaging design was created by San Francisco-based design agency Turner Duckworth, and features a section of the Diet Coke logo, cropped to feature

Diet Coke Flavors

Wine Glasses

Design by Luksemburk

Private Label & Cultural Adaptation

Private labels are gaining huge market shares mainly in Europe and soon worldwide, but the most enjoyable part of launching a private label product is the adaptation to the local culture and taste. Food products are the most sensitive to

Kit Kat 1985

Milka Chocolate Donuts

Milka is a brand of milk chocolate manufactured by Kraft Foods. According to the official site, the name Milka is derived from combining Milch and Kakao, which are the German terms for milk and cocoa. Milka has decided to launch

BirdsEye Fish Fingers

BirdsEye Fish Fingers are one of the most appealing fish finger packages out on the market. There is no way for consumers visiting that category of the freezer to pass without noticing it and those packages are one of my

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