After the arrival of Meetic and McDonald’s Euro2012 campaign in its portfolio, DDB continues to gain momentum. And after several weeks of competition, the agency won the communication of Playboy Fragrances, a brand of Coty.

The first TV, print, POS and digital actions should be launched early 2012 and will be managed worldwide from Paris.

Driven by passion, innovation, creativity and an entrepreneurial spirit, Coty has built a unique portfolio of brands. With offices in more than 30 countries and a strong presence in 90 markets, Coty successfully brings to market its brands faster, further and freer than most other beauty companies.

The Beijing Administration for Industry and Commerce has now given companies until April 15, 2011 to remove words such as “luxury”, “royal”, “supreme” and “high class” from billboards, or face a 30,000 yuan ($4,500) fine.

China’s wealth gap is a serious threat to the country, according to the government, which recorded last year that the average income in a Chinese city is now three times that of a person living in the countryside