TBWA Shanghai, in partnership with the Gamelab (one of the world’s digital labs network of DAN) TBWA Helsinki, the city that invented Angry Birds, has proposed a partnership with McDonald’s in particularly ambitious 1500 restaurants in China. A special version of the game was created, with levels of game you cannot unlock unless you visit a McDonald’s restaurant.

The Beijing Administration for Industry and Commerce has now given companies until April 15, 2011 to remove words such as “luxury”, “royal”, “supreme” and “high class” from billboards, or face a 30,000 yuan ($4,500) fine.

China’s wealth gap is a serious threat to the country, according to the government, which recorded last year that the average income in a Chinese city is now three times that of a person living in the countryside