Blog Archives

The Easy Brand Fight

Easy.com is a well known British group having under its umbrella an endless number of brands combined with the word Easy, their most famous one is the low-cost airline EasyJet, the founder of Easy Group is Stelios. Not long ago,

Posted in 2016, Branding, Brands, Low Cost, Market Fight, New Ideas, Supermarkets

TR: Pegasus Plane Hijacked

We came to Istanbul myself and our Commercial Director to pick up our visas from the Macedonian Embassy in order to go on from here to Skopje. On our way from beirut with Turkish Airlines, I was joking with Camil,

Posted in Low Cost