Category: Market Fight

The Easy Brand Fight

Easy.com is a well known British group having under its umbrella an endless number of brands combined with the word Easy, their most famous one is the low-cost airline EasyJet, the founder of Easy Group is Stelios. Not long ago,

Posted in 2016, Branding, Brands, Low Cost, Market Fight, New Ideas, Supermarkets

PS3 Dominates Consoles in France

Since Christmas 2010, Sony’s PS3 console surpassed the Wii and Xbox 360 in volume and value. With over 174,000 units sold between December 27, 2010 and April 10, 2011, the PS3 dominates the French market for home consoles. Anticipating by

Posted in Brands, Console Game, Market Fight

FR: Quick Vs McDonald’s

Quick is a Franco-Belgian fast-food restaurant chain similar to McDonald’s. The chain was first established in 1972 in Belgium, and as at 31 December 2004 it had more than 400 restaurants in countries including Belgium, France and Luxembourg. 72% of

Posted in Market Fight

LB: Winning Market Shares !

Posted in Market Fight

Eternal Fight For Market Shares

The new battleground for the cola wars is in the developing markets, these long-term commitments by both companies will raise the level of competition and efficiency, and at the same time, bring value to the distribution and production systems of

Posted in Market Fight

Fragrances War

Douglas & Marionnaud are fighting over the Austrian perfumery market. Douglas perfumeries from Germany are major players in Austria and mainly in Europe, their new expansions plan in France during 2006 is by acquiring the Lavigne Group with some 150

Posted in Market Fight