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By Posted on Posted in Brands, Competition, Macedonia No Comments

Competition is fierce, even in a small market like Macedonia. No matter the market size, you will always find someone trying to get you out of his way and grab all your market shares and score more.

We are present on the Macedonian market, but not with our premium brand Siblou, instead with our lovely and fresh brand Adriana, you might be wondering why this brand and not the other, but that is a long story, will tell it another time.

And suddenly a new player is in town, it is Frikom, a Serbian company, not only competing with us, but in other categories also, all frozen, seafood, vegetables and of course ice-cream. Spending lots of money to get shelf space, placing unlimited number of freezers in prime locations and other activities such as gondola head rentals, catalog insertions and on-pack promotions.

Basically I am not afraid of their presence, because we are 100% focused on frozen seafood and we know this business by heart, of course, we will not let them touch our market share and we have new plans to get some more.

For those few unfortunate souls who might ask about our next move, well, keep on reading this blog and you might discover.

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By Posted on Posted in Brands, Companies, Counterfeit, Hotels No Comments

250px-heinzsvg Yesterday night I was digging in my feed reader when these Heinz ketchup ads popped in front of my eyes, bringing 2 things forward in my mind, an issue i blogged about earlier here.

It is about the Heinz canned tuna business, it was in 2006 that Heinz decided to sell its European seafood unit to the merchant banking arm of Lehman Bros. And I am sure most of you knows what happened earlier to Lehman.

Surely I need to dig further to see where this deal ended up.

lehman

Basically the issue I wanted to bring up is their canned tuna business mainly on the Egyptian market, where for more than 2 years now, their brand was copied in a very professional way, in my previous post I have mentioned this but I did not indicate who is doing this.

And i don’t mean about the producer who really don’t care the label they producing specially in Thailand, the main canned tuna source in the world, but I am mean the importer of this brand.

Believe it or not, it is the same company that was importing the Heinz canned tuna brand that made the second brand and what is funny that they did not even bother changing the background picture, just a small difference on the logo design, also keeping the same color trend.

heinztuna

Definitely this is not real ethical business move, specially that we have similar issue in our company where our canned tuna is also copied in 2 different ways, the first was 100% same label, same brand, the second was same label with a small one letter brand difference, from Siblou to Sibloun. (I will post the fake labels next week)

On the other hand, for those who are interested in supply of quality branded canned tuna or under their private label, please visit our factory website at www.abad-cfood.com and feel free to email us any quotation request.

abadcfood

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By Posted on Posted in Brands, Logos No Comments

Today I have discovered Sirela, a cheese brand form Croatia, the first funny fact is that we have a similar brand name in our portfolio called Sirella, with double L.
Sirella is a frozen seafood brand produced in Vietnam and China, having shrimps, fish fillets, calamares, fish finger, etc…

The second funny fact is the shape of the logos, is this pure coincidence?

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