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By Posted on Posted in Brands, Companies, Counterfeit, Hotels No Comments

250px-heinzsvg Yesterday night I was digging in my feed reader when these Heinz ketchup ads popped in front of my eyes, bringing 2 things forward in my mind, an issue i blogged about earlier here.

It is about the Heinz canned tuna business, it was in 2006 that Heinz decided to sell its European seafood unit to the merchant banking arm of Lehman Bros. And I am sure most of you knows what happened earlier to Lehman.

Surely I need to dig further to see where this deal ended up.

lehman

Basically the issue I wanted to bring up is their canned tuna business mainly on the Egyptian market, where for more than 2 years now, their brand was copied in a very professional way, in my previous post I have mentioned this but I did not indicate who is doing this.

And i don’t mean about the producer who really don’t care the label they producing specially in Thailand, the main canned tuna source in the world, but I am mean the importer of this brand.

Believe it or not, it is the same company that was importing the Heinz canned tuna brand that made the second brand and what is funny that they did not even bother changing the background picture, just a small difference on the logo design, also keeping the same color trend.

heinztuna

Definitely this is not real ethical business move, specially that we have similar issue in our company where our canned tuna is also copied in 2 different ways, the first was 100% same label, same brand, the second was same label with a small one letter brand difference, from Siblou to Sibloun. (I will post the fake labels next week)

On the other hand, for those who are interested in supply of quality branded canned tuna or under their private label, please visit our factory website at www.abad-cfood.com and feel free to email us any quotation request.

abadcfood

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By Posted on Posted in Retail Distribution No Comments

Yes retailers do kill brands, and don’t be surprised because I have seen it today and it is happening everyday in supermarkets or hypermarkets around the globe, I was a buyer previously and buyers are known to be arrogant people and pushing brands to fight between each other in order for them to grab the best deals out of this inter-brands competition to gain shelf space in any given category.

Brand owners want to have the best visible space for their products, in order to push consumers helping them rotating their stocks, and sometimes such spaces can cost a fortune that some multinational are willing to pay, which I believe they are getting back from the consumers’ pocket, just to have their product at the “eye level”.

But if you pay all this money and your product is not really showing well on the shelf ?

Today, while I was having my market visit with our distributor in Estonia, I was really shocked to see what I am sharing with you below (sorry for the bad quality, the security guy had big muscles, could not jeopardize).

How a brand or product shall sell if the consumer can barely see it? How the companies will help consumers build their brand awareness if he is not able to see the brand while strolling between the shelves?

Definitely a retailer can kill a brand if their shelves are not well organized, knowing that some of them say they are reflecting category management on their spaces, which if also is not maintained the right way, can also kill a brand.

Having said the above & seen the below, now I say: Bye Bye $$$$ we pay for listing !

image082

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