MK – Our Competitor in Macedonia
Competition is fierce, even in a small market like Macedonia. No matter the market size, you will always find someone trying to get you out of his way and grab all your market shares and score more.
We are present on the Macedonian market, but not with our premium brand Siblou, instead with our lovely and fresh brand Adriana, you might be wondering why this brand and not the other, but that is a long story, will tell it another time.
And suddenly a new player is in town, it is Frikom, a Serbian company, not only competing with us, but in other categories also, all frozen, seafood, vegetables and of course ice-cream. Spending lots of money to get shelf space, placing unlimited number of freezers in prime locations and other activities such as gondola head rentals, catalog insertions and on-pack promotions.
Basically I am not afraid of their presence, because we are 100% focused on frozen seafood and we know this business by heart, of course, we will not let them touch our market share and we have new plans to get some more.
For those few unfortunate souls who might ask about our next move, well, keep on reading this blog and you might discover.
