Category: Packaging
Christian Lacroix Dresses The 1664
After Karl Lagerfeld for Coca-Cola, Paul Smith for Evian and Missoni for San Pellegrino, it is Christian Lacroix who will revamp beer 1664. Christian Lacroix, a symbol of elegance and refinement to the French, is known for its bright colors and unique style.
Therefore, Brasseries Kronenbourg, who wish to reposition the iconic 1664 beer by playing the card of the “French taste” asked him to imagine the packaging of its next limited edition. Thus, the friendly and authentic 1664 beer will be all dressed by Christian Lacroix, from the month of June 2011.
Boursin Expands
Boursin (Groupe Bel) launches new range of appetizer, “Les roulés de jambon fumé au poivre” and “Les roulés de jambon fumé ail & fines herbes”, that offers an alternative to traditional appetizers and closer to “homemade” products.
Verbatim Store ‘n’ Go USB 3.0 Flash Drive
Tapping into the high performance potential of the USB 3.0 interface with the convenient form factor of a standard flash drive, the Verbatim Store ‘n’ Go USB 3.0 Flash Drive offers extreme speed, large capacity and plug-and-play operation. The unit supports transfer rates of up to 70MB/sec Write and 120MB/sec Read on USB 3.0 host systems. Verbatim Store ‘n’ Go USB 3.0 Flash Drive is available in capacities of 16GB, 32GB and 64GB.
It is available in stores in April 2011.
Nutella, Esperienza Italia 150
Nutella wanted to celebrate the 150th Anniversary of Italian Unity together with millions of Italian families. Through the “Esperienza Italia 150” limited edition collection, Nutella ideally embraces all Italians, from the South to the North, as a sole big family.”
Heineken France – New Packaging
Heineken France unveiled yesterday (24 March 2011) the new design of its bottles and cans in supermarkets: a leaner line, with an ellipsis in the neck and logo embossed on the back for the bottle, a more tactile feel for cans with a new printing technology. This lift is part of the group’s growth strategy (1.62 billion euros in sales in supermarkets in 2010) which, while it is already the leader in value in large and medium food stores in France, also Heineken intends to become the leader in volume during the coming 3 years.
