Christian Lacroix Dresses The 1664

After Karl Lagerfeld for Coca-Cola, Paul Smith for Evian and Missoni for San Pellegrino, it is Christian Lacroix who will revamp beer 1664. Christian Lacroix, a symbol of elegance and refinement to the French, is known for its bright colors and unique style.

Therefore, Brasseries Kronenbourg, who wish to reposition the iconic 1664 beer by playing the card of the “French taste” asked him to imagine the packaging of its next limited edition. Thus, the friendly and authentic 1664 beer will be all dressed by Christian Lacroix, from the month of June 2011.