Category: Europe

Europe’s Private Label Brands Growth

While retailers’ own brands continue to help cash-strapped consumers across Europe reduce the cost of their weekly shop, national brands are fighting hard to protect their share of the market, reveals a report launched today by grocery market measurement and

Copycat Brands Face EU Scrutiny

Hypermarkets, supermarkets and other format retailers that produce private label products that resemble established brands and their respective products, will face closer scrutiny and potential financial penalties after a European Commission report accuses them of “parasitic copying”. Investigations in 27

Let’s Get Crazy

Coca-Cola is spending big bucks (euros not dollars) during the Euro 2012 and wants everybody to get crazy during this occasion. The 2012 UEFA European Football Championship, commonly referred to as Euro 2012, will be the 14th European Championship for

Brand Greece

Brand Greece View more presentations from Peter Economides

The Ball Is Here

Official Adidas Euro 2012 Ball *Tango 12) is already on the market all over Europe in Adidas stores and selected sport retailers.

ALDI, New Store Concept

ALDI, the German hard-discounter started revealing their new stores concept in Europe. The main idea of this new concept are: new colours, more light, modern materials. First 2 stores we renovated in Denmark and below are photos from a store

Norway and the EU

Norway is not a member state of the European Union (EU), but is closely associated with the Union through its membership in the European Economic Area (EEA), in the context of being a European Free Trade Association (EFTA) member. Few

Why Hypermarket Surfaces Will Shrink

I guess you have been to a hypermarket at least once in your life since these big stores existed and the first time you stepped in, surely you were amazed by the surface size, the displays, the offerings and how

Slovenia, For The 1st Time

I arrived today to Ljubljana in Slovenia, this is my 1st trip to this country. Officially called the Republic of Slovenia (Slovene: Republika Slovenija) and had its independence in 1991 after the break up of Yugoslavia Slovenia is a member

Tagged with: , ,