Category: Hard Discount

Hard Time For Hard Discount

The economical situation in Europe is not helping the hard-discounters to keep the trend. Aldi France had to take the hard decision by introducing 3 products from Ferrero, Kinder Bueno, Kinder Chocolat and Nutella. Other multinationals are also in negotiations

Aldi Expanding in Hungary

German hard-discounter Aldi is planning to open 40 new stores in Hungary by the end of year 2014, taking the total number of stores to 110. In each of the coming three years, the chain hopes to open between ten

ALDI, New Store Concept

ALDI, the German hard-discounter started revealing their new stores concept in Europe. The main idea of this new concept are: new colours, more light, modern materials. First 2 stores we renovated in Denmark and below are photos from a store

Perrier Listed in Lidl France

NestlĂ© Waters will be going through very hard times during their 2012 negotiations with major supermarket and hypermarket chains in France after listing one of their products in Lidl stores. Lidl is one of the world’s major hard discounter and

Lidl Cyprus Magazine Ad

Hard-Discount Clientele

From their internal design and appearance which is far from looking like the shelves and displays of regular supermarkets and hypermarkets, hard-discount stores were considered restricted to “the poor”. Mostly these are low-income households with children who visit such stores

Lidl in Cyprus

In October 2010, Lidl opened it frist 2 stores in Cyprus, then came another 8 locations to increase the total number of stores to 10 by May 2011. Furthermore, it aims to achieve a double digit share of the retail

Sweden Retail Market Scene

Sweden/Sverige, officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden shares borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Ă–resund. At 450,295 square kilometres,

Poland Hard-Discount Scene

The Polish retail scene is not much different from the rest of East and West European markets, but when it comes to the Hard-Discount sector, a major player is out there and trying to control it 100% against the other

FR: Lidl With Coke & Pepsi

Whereas Pepsi had the monopoly of the cola market at the hard discounter LIDL in France, now it will have to divide its shares with its competitor Coca-Cola. Already present in other hard discounters shelves of this type (ED and