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The Beijing Administration for Industry and Commerce has now given companies until April 15, 2011 to remove words such as “luxury”, “royal”, “supreme” and “high class” from billboards, or face a 30,000 yuan ($4,500) fine.

China’s wealth gap is a serious threat to the country, according to the government, which recorded last year that the average income in a Chinese city is now three times that of a person living in the countryside

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Coca-Cola “Happiness Truck” takes place in Rio de Janeiro and is a twist on the original idea, which showed a Coke machine that spit out free Cokes, flowers, balloon animals, pizza and submarine sandwich at a college cafeteria. This time around, a special truck dispenses free Cokes as well as a beach toy, a surfboard, sunglasses, beach chairs, t-shirts and soccer balls.

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Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Illustrator: 6B Studio
Published: July 2010

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When Pfizer wanted to mark Viagra’s 11th birthday, they wanted to do it in typical, tongue-in-cheek Viagra style. A party blower (featuring a Viagra pill pattern) was created to hand out to internal sales teams. The message on the piece encouraged the sales teams to ‘Celebrate Viagra’s 11th birthday’.

click for large size picture

Advertising Agency: Taxi, Canada
Executive Creative Director: Steve Mykolyn
Creative Director: Michael Mayes
Art Director: Ryan Semeniuk
Writer: Nikki Jobson
Photographer: Clinton Hussey
Via: adgoodness

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