Sweden Retail Market Scene

Sweden/Sverige, officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden shares borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund.

At 450,295 square kilometres, Sweden is the third largest country in the European Union by area, with a total population of about 9.4 million. Sweden has a low population density of 21 inhabitants per square kilometer with the population mostly concentrated in the southern half of the country. About 85% of the population live in urban areas.Sweden’s capital is Stockholm, and with 1.3 million inhabitants, it is also Sweden’s largest city.

The retail scene of the Swedish market is a bit different from other European countries, mainly western ones, where big groups are controlling the mini/super/hyper daily game, while in Sweden, it’s the Swedish retail brands themselves who have full domination of their own field and so far no external player showed up except in the hard-discount format.

Swedish retail market is dominated by 4 local players who, together they manage 97% of the total market size: ICA, COOP, AxFood and Bergendahls.

The hard-discount format also exist, where Lidl (Germany) and Netto (Denmark) are simply enjoying 2% of the total market size and the last 1% are all the rest.

Another store category is working in the shadow silently, the ethnic stores, well organized in Sweden, but with limited dispersion in the populated areas of Stockholm and its suburbs, these stores are mostly owned by immigrants and their surface varies from 100 to 700 sqm.