SE – Ramlösa

When it comes to bottled mineral water, Lebanese are very familiar with Perrier because of its French origins, some other few, can recognize Apollinaris from Germany, but I am not sure how many of you remember when Ramlösa was available in Lebanon during the 90′ and then disappeared from the market.

Ramlösa is a carbonated mineral water from a source in Ramlösa Brunnspark in the southern part of Helsingborg, Sweden. Ramlösa goes back to the year 1707 when a health spa around the source was founded by Johan Jacob Döbelius.

Ramlösa is today a wholly owned subsidiary of the Danish brewery group Carlsberg.

For those non swedish speakers out there: the ad is about a guy who comes too late to work and tries to make silly excuses. Another guy shows up and says: -Sorry guys, I overslept to the first guys embarrassment.

Translation courtesy of: http://insightforinnovation.blogspot.com/