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By Posted on Posted in 2020, Consumer, Consumer Behavior, Economy, Retail, Retail Distribution, Shoppers, Shopping, Supermarkets No Comments

Retailers + Brands and Consumers + Shoppers = it’s love, maybe a 1-sided love affair, but it is there since forever.

Retailers and Brands cannot live in a world where consumers and shoppers do not exist, thus they need to take good care of them and fall in love with them every day and grow this love just to keep them coming their way because they are their only raison-d’être to open their stores every morning.

The retailers BIG Data should consider in the overall perspective:
_ Forecast & Replenishment Demand
_ Historical Purchases
_ Seasonality of Products and Events
_ Local & National Events
_ National and International Holidays
_ Strikes (if any)
_ Promotions & Their Effect
_ Weather Effect

Then in the more personalized part of the love affair with its clientèle:
_ The Store Location
_ The Neighborhood
_ Its Customers & Shoppers Profiles
_ The Surrounding Competition
_ Some Other Specifics

Reading Recommendation
SMALL DATA by Martin Lindstrom

Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world’s leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior.

Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.

By Posted on Posted in 2016, Branding, Brands, Low Cost, Market Fight, New Ideas, Supermarkets No Comments

theeasybrandfight

Easy.com is a well known British group having under its umbrella an endless number of brands combined with the word Easy, their most famous one is the low-cost airline EasyJet, the founder of Easy Group is Stelios. Not long ago, Easy Group also launched EasyFoodStore with a very simple business line “No expensive brands, just food honestly priced”.

Yesterday, Carrefour Belgium opened its 1st store called Easy Market along with their Carrefour icon and previously they opened also in Belgium 2 stores called Easy Caddy without any link to the Carrefour brand. The main idea behind these 2 concepts is to test a low-cost stores which are too big for the Carrefour Express concept and too small for the Carrefour Market concept. Both Easy Market and Easy Caddy use the famous orange color used by EasyGroup for all its brands and products.

EasyGroup is very keen about its branding and colors, they have a dedicated page on their website for this matter entitled Brand Thieves, we need to see where this going to get on the brand trademarking side, the word easy and the orange color, unless there is a deal about it.

If you have any information concerning this, please feel free to share it.

By Posted on Posted in Catastrophes, Latvia, Retail, Supermarkets No Comments

maxima roof collapse in riga latvia

The death toll from the Thursday evening 21[11]2013 rush-hour roof collapse at the Maxima supermarket in Riga, Latvia’s capital had risen to at least 54, including three firefighters, police said.

A roof garden was under construction at the time of the collapse and police have launched a criminal investigation into the cause disaster.

Run by the Lithuanian-owned Maxima chain – Latvia’s number two retailer – the supermarket was built in 2011 and was named one of the country’s top three architecture projects that year.

Maxima published a statement on its website saying the company was “overwhelmed and shocked” by the disaster but that it was not yet aware of the cause and was providing “all the information at our disposal” to the authorities.

The supermarket collapse is the Baltic state’s deadliest accident since it won independence from the Soviet Union in 1991, the LETA news agency reported. Latvia’s previous most deadly accident was a nursing home fire that killed 26 people in 2007.

Photo Credit Demotix – more photos here

By Posted on Posted in France, Retail, Retail Distribution, Supermarkets No Comments

When you enter the 4th quarter of the year, retailers and suppliers also enter the ultimate battle zone of negotiations of the following year.

And it looks like Casino stores (part of the French retailer Groupe Casino) are going down the road every supplier avoids to enter, the break where the two sides start pulling in their own directions and conditions and end up not getting anywhere, thus removing the product(s) from the shelves becomes inevitable.

Below is a sample, for English readers, the sign says: “You will not find the Puget products on our shelves because we did not accept their excessive price increase, instead discover the Casino oil – Casino gets engaged for you”.

Puget-Casino

By Posted on Posted in Retail, Retail Distribution, Shopping, Supermarkets No Comments

I do visit lots of shopping malls during my trips, or my business trip, basically I am not there for shopping for the latest fashion trends, but instead to visit the supermarket or hypermarket inside those malls for professional reasons.

I was lately in Jeddah-Saudi Arabia, staying at a hotel with a walking distance from a big shopping mall just across the street, so it took me few steps to enter it and after going around it, I decided to ask the information desk where the supermarket was located and to my surprise the answer was: “Sorry sir, there is no supermarket in this mall”.

Haifaa Mall is a trendy shopping mall, mainly focusing on major fashion brands.

haifaa

By Posted on Posted in E-commerce, E-tailing, France, Jordan, Startups, Supermarkets No Comments

Yesterday in a news from AMEinfo, a Jordan based company called MENA Apps launched its online supermarket Sallaty.jo for the Jordanian market.

Online supermarkets in the Middle East or Gulf are not a viable business and most of whom tried to launch this concept ended up shutting down.

Many years back during the dotcom boom in the early 2000, Webvan was “the” online grocery who wanted to take the retail grocery business to the next level and they ended up burning $830 millions and firing 2,000 employees.

And while real brick-and-mortar stores are looking for ways to shrink their operational cost and surfaces, some think that the online option is the solution. Big international retailers have all the needed platforms and money to do it and are barely succeeding in it (compare online grocery sites in France), so the main direction in a very advanced retail market crowded with endless big names and store formats like France are moving towards Drive formats (in French), you buy online and come pick up your stuff yourself from a store near you (compare Drives in France).

If you are not a supermarket yourself, it will be quite hard to offer the needed assortment to your clients, as a supermarket have on average 45,000 items on its shelves so it is quite impossible for any start-ups to stock all these items and variations in its back store, especially with all the fresh and frozen food. And if you have a kind a joint venture with a supermarket, you will end up with very tiny margins on your orders, especially that no supermarket will sacrifice a big chunk of his margin that he is fighting day and night to get from his suppliers.

Good luck for Sallaty.jo.

By Posted on Posted in Networking, Social, Supermarkets, Web 2.0, Websites No Comments

Online sites are launched every day by hundreds, new ideas of online products are being seen everywhere and the latest is called Supermanket.

The name looks funny but when you take a closer look you realize what it is about, a website where women of the world are the clients and the products are simply men, in another term, a dating site.

The service started in Chile two months ago, and has so far acquired 5,000 users. There have been 2,116 purchases by women, with 45% rate of acceptance — where the “product” wrote back. A U.S. version of the service launched last week.

This does not mean you are buying a man to become your slave, as the FAQ of the site is saying, they just want to open of line of communication between men and women

In my opinion, the idea has lots of traction and it should move on smoothly among single women as they are launching the initial communication/contact with the product/man they buy and are not harassed by unwanted people unlike other dating sites, in the meantime, most men will be thinking twice before sharing themselves as a product on a shelf, sorry this is not me typing, excuse my ego!