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By Posted on Posted in 2016, Branding, Brands, Low Cost, Market Fight, New Ideas, Supermarkets No Comments

theeasybrandfight

Easy.com is a well known British group having under its umbrella an endless number of brands combined with the word Easy, their most famous one is the low-cost airline EasyJet, the founder of Easy Group is Stelios. Not long ago, Easy Group also launched EasyFoodStore with a very simple business line “No expensive brands, just food honestly priced”.

Yesterday, Carrefour Belgium opened its 1st store called Easy Market along with their Carrefour icon and previously they opened also in Belgium 2 stores called Easy Caddy without any link to the Carrefour brand. The main idea behind these 2 concepts is to test a low-cost stores which are too big for the Carrefour Express concept and too small for the Carrefour Market concept. Both Easy Market and Easy Caddy use the famous orange color used by EasyGroup for all its brands and products.

EasyGroup is very keen about its branding and colors, they have a dedicated page on their website for this matter entitled Brand Thieves, we need to see where this going to get on the brand trademarking side, the word easy and the orange color, unless there is a deal about it.

If you have any information concerning this, please feel free to share it.

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Since Christmas 2010, Sony’s PS3 console surpassed the Wii and Xbox 360 in volume and value.

With over 174,000 units sold between December 27, 2010 and April 10, 2011, the PS3 dominates the French market for home consoles. Anticipating by far Nintendo’s Wii (131,000 units over the same period) and the XBox 360 (107,000 units).

Market domination is obviously even greater in value since the Sony console is usually sold 300 euros against 200 for the Wii and some models of XBox 360.

In total, Sony announced that it sold 3 million PS3s in France and 50 million worldwide. Nintendo dominated the market of home consoles with the Wii until recently, thus it is difficult to maintain its leadership. And even if the market of Wii consoles in France remains the largest (nearly 6 million units sold to date), its sales is in continuous decline.

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Quick is a Franco-Belgian fast-food restaurant chain similar to McDonald’s.

The chain was first established in 1972 in Belgium, and as at 31 December 2004 it had more than 400 restaurants in countries including Belgium, France and Luxembourg. 72% of these restaurants are operated on a franchise basis.
The first French Quick opened in Aix-en-Provence on July 19th, 1980.

As of April 2006, the burger line-up includes:

  • the Hamburger
  • the Cheeseburger
  • the Long Sunset
  • the Sunshine
  • the Big Bacon
  • the Supreme Cheese
  • the Quick n’Toast
  • the Long Fish
  • the Long Chicken
  • the Giant
  • the Classic Pepper

The “Giant” (which, despite its name, is similar in size to the other burgers) is the most popular choice, constituting about 50% of Quick’s burger orders.

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The new battleground for the cola wars is in the developing markets, these long-term commitments by both companies will raise the level of competition and efficiency, and at the same time, bring value to the distribution and production systems of these countries. Many issues need to be overcome before a company can begin to produce its goods in a foreign country. These issues include political, social, economic, operational, and environmental topics which must be addressed.Armenia is already in the game!


This kiosk can be seen live in front
on the National Musuem in Yerevan.

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Douglas & Marionnaud are fighting over the Austrian perfumery market.

Douglas perfumeries from Germany are major players in Austria and mainly in Europe, their new expansions plan in France during 2006 is by acquiring the Lavigne Group with some 150 outlets, whose stores have previously done business under the name ELYTIS.

Marionnaud, the well know french perfumery stores, were founded in 1984 by Marcel Frydman, was acquired by Hong Kong-based A.S. Watson in April 2005. On the 14th of January 2005, Watson announced a cash offer of approximately €534 million for Marionnaud shares. Marionnaud is Europe’s #1 perfume retailer in terms of outlets. Nearly half of its stores are in France, where it has a 30% market share. But the ambitious French chain is expanding aggressively in Europe.

A.S. Watson is the retail and manufacuring division of Hutchison Whampoa, the Hong-Kong based conglomerate owned by Mr. Li Ka-shing.



Watsons owns the following beauty, health perfumery and cosmetics retail chains: Watsons, Nuance-Watson, Kruidvat, Trekpleister, Rossmann, Drogas, Portegies, Superdrug, Savers, Spekter, ICI Paris XL, Marionnaud, The Perfume Shop.