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Author: Krikor

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By Posted on Posted in Australia, Brands, Viral 2 Comments

Coca-Cola went viral on more time. If you live in Australia, then you can buy Coke bottles with your name on it.

The operation launched early October, offers to buy Coke bottles of the 150 most popular names on Australian soil, replacing the name of Coca-Cola packaging during the next three months.

This event will cost $ 5 million to the Australian branch of Coca-Cola and it is reinforced with a special Facebook page that allows you to retrieve a piece of music composed especially for each name. And that also means that 150 original pieces were composed for the occasion …

It’s also possible to create virtual cans on behalf of your friends. Cans that will become reality and will be distributed from specific locations. The operation called “Share a Coke” wants to get viral and is betting on mass participation of consumers.

A viral campaign that will also be enhanced by the ability of consumers to create their own ads using their own images or their friends’ photos through their Facebook accounts, and could, if they play the game, to win 50,000 AUD.

Coca-Cola is expecting to sell 268 millions cans in 3 months.

By Posted on Posted in Motivational No Comments

This post was originally written by Chris Brogan on Google+.

I have been thinking a lot about which roads I travel lately, the metaphorical kind. For the last few decades, I’ve become quite a people pleaser, in the worst sense of that, in an unhealthy sense. I’m working on learning how not to do that. Part of that is avoiding. Avoidance. I try to avoid ucky feelings and conflicts.

I hate arguing. I’m not good at it. I get hurt too simply. I fight back at the wrong times.

But I’m trying to learn. I’m just a learner. Every day, I work on parts and succeed at parts, even when others don’t see it. And I get stronger, a little bit at a time, and I make better choices, a few more each day.

I prefer quiet roads. I prefer it when there aren’t so many conflicts. But evidently, I’m not choosing the right road, if I want to get to my destination, because selecting only quiet roads means that I’m letting the roads choose where I go, instead of choosing myself.

By Posted on Posted in Lebanon, Promotions, Retail, Supermarkets 1 Comment

I’ve been traveling from the Middle East to the Gulf and North Africa and all over Europe for my daytime job which includes market visits and stores check of almost every known and unknown chain of supermarkets, hypermarkets and hard-discounters and all of these stores agree on a specific concept of in-store promotions and their neat presentation to attract traffic and initiate consumers take-offs.

During all these trips, I’ve never seen a promotion presented the way a Lebanese supermarket did in the below picture, maybe we are witnessing a new in-store marketing strategy!

By Posted on Posted in Google, Retail No Comments

After seeing Apple stores and Windows stores, the world’s first “Google store” opened not in California but in the less glamorous setting of PC World in Tottenham Court Road in London-UK.

“The Chrome Zone”, occupying an area of about 90 square meters, does not offer a large choice of references, as it is mainly occupied by Chromebooks, headsets and other accessories, but, oddly no Android smartphones, Nexus and others.

Arvind Desikan, head of consumer marketing at Google UK, said: “It is our first foray into physical retail. This is a new channel for us and it’s still very, very early days. It’s something Google is going to play with and see where it leads.”

By Posted on Posted in Weird No Comments

A colleague came back from a market visit with the below photo from Jeddah in Saudi Arabia.
The photo might look normal to many at first sight but the idea of selling a product typically prepared by New York Jewish pickle makers (wikipedia entry) in Saudi Arabia looks weird.

click to enlarge

By Posted on Posted in Armenia, France, Retail No Comments

Jean-Paul Filliat, international franchising director for Auchan Group’s chain of hypermarkets, told Armenian capital mayor Karen Karapetian yesterday (28.09.11) that Auchan was ready to implement large investment projects in Yerevan.

“Yerevan is a serious partner and our company is ready to implement large investment projects here,’ Filliat was quoted as saying by the press service of the City Hall.

By Posted on Posted in Amazon, Tablets No Comments

Yesterday, Amazon.com launched its new full line of Kindle products including the long-waited tablet, called Kindle Fire.

No doubt that Amazon will reshape the tablet scene, but in my opinion, the Kindle Fire won’t be of any threat to the iPad market share (many bloggers made sure yesterday to name their Kindle Fire blog entry as “the iPad Killer” just to gain traffic to their sites).

This blog post is about a simple question I asked myself after going through the Amazon site and checking the new Kindle products, why the Kindle Fire has no branding on its front?

When you take look at the Kindle Fire dedicated page, you will notice that none of the product photos are showing any Amazon.com or Kindle Fire logos or branding.

Will Amazon.com ship the Kindle Fire unbranded?