Lebanese Supermarket Promotion

I’ve been traveling from the Middle East to the Gulf and North Africa and all over Europe for my daytime job which includes market visits and stores check of almost every known and unknown chain of supermarkets, hypermarkets and hard-discounters and all of these stores agree on a specific concept of in-store promotions and their neat presentation to attract traffic and initiate consumers take-offs.

During all these trips, I’ve never seen a promotion presented the way a Lebanese supermarket did in the below picture, maybe we are witnessing a new in-store marketing strategy!