A Coke Bottle with Your Name
Coca-Cola went viral on more time. If you live in Australia, then you can buy Coke bottles with your name on it.
The operation launched early October, offers to buy Coke bottles of the 150 most popular names on Australian soil, replacing the name of Coca-Cola packaging during the next three months.
This event will cost $ 5 million to the Australian branch of Coca-Cola and it is reinforced with a special Facebook page that allows you to retrieve a piece of music composed especially for each name. And that also means that 150 original pieces were composed for the occasion …
It’s also possible to create virtual cans on behalf of your friends. Cans that will become reality and will be distributed from specific locations. The operation called “Share a Coke” wants to get viral and is betting on mass participation of consumers.
A viral campaign that will also be enhanced by the ability of consumers to create their own ads using their own images or their friends’ photos through their Facebook accounts, and could, if they play the game, to win 50,000 AUD.
Coca-Cola is expecting to sell 268 millions cans in 3 months.
