Google Retail = The Chrome Zone

After seeing Apple stores and Windows stores, the world’s first “Google store” opened not in California but in the less glamorous setting of PC World in Tottenham Court Road in London-UK.

“The Chrome Zone”, occupying an area of about 90 square meters, does not offer a large choice of references, as it is mainly occupied by Chromebooks, headsets and other accessories, but, oddly no Android smartphones, Nexus and others.

Arvind Desikan, head of consumer marketing at Google UK, said: “It is our first foray into physical retail. This is a new channel for us and it’s still very, very early days. It’s something Google is going to play with and see where it leads.”