Adolescent girls are capable of raising the standard of living in the developing world. Girls are the most likely agents of change, but they are often invisible to their societies and to our media.

When everyone- girls, parents, teachers, executives, artists, hairdressers, forest rangers, rock stars, presidents, investors, advertisers, skateboarders, truckers, cowboys, organizations, chefs, teenagers- knows about the Girl Effect, then real change can happen. This site is just the beginning. The end is nothing less than ending poverty.

We think there’s a movement on the rise. Check out our Girl Effect Networks

Diet Coke and Heidi Klum joined forces on February 1 to raise awareness and funds for women’s heart health education and research. February is American Heart Month, and for the fourth consecutive year, Diet Coke is partnering with the National Heart, Lung, and Blood Institute to support The Heart Truth® campaign.

This year, Diet Coke has created a national game of “Capture the Flag,” inviting people to visit DietCoke.com/HeartTruth where they can capture flags with a click of the mouse to trigger a donation from Diet Coke to heart health programs.

“Capture the Flag is such a fun game, so when Diet Coke asked me to join the team, I was in!” said Klum. “It’s simple for anyone to participate: go online, capture a flag, and you’ve raised money. Capture more flags. Raise more money. It’s that easy.”