Diet Coke and Heidi Klum joined forces on February 1 to raise awareness and funds for women’s heart health education and research. February is American Heart Month, and for the fourth consecutive year, Diet Coke is partnering with the National Heart, Lung, and Blood Institute to support The Heart Truth® campaign.
This year, Diet Coke has created a national game of “Capture the Flag,” inviting people to visit DietCoke.com/HeartTruth where they can capture flags with a click of the mouse to trigger a donation from Diet Coke to heart health programs.
“Capture the Flag is such a fun game, so when Diet Coke asked me to join the team, I was in!” said Klum. “It’s simple for anyone to participate: go online, capture a flag, and you’ve raised money. Capture more flags. Raise more money. It’s that easy.”