When it comes to branding commercial aircraft, the tail comes before the nose. The tailfin is the tallest part of the plane. It’s the last thing people on the ground see as the plane lifts off. And pretty much the only part they see when the plane is parked nose first at the gate. It is a flying billboard, which is why airline branding experts focus most of their attention on designing memorable graphics for the tail. See if you can match the airline with these tails.



Get the answers from the source.

Airlines are digging around to find new ways to charge fliers. In recent years airlines found new ways to push their profits, by charging for checked bags, or selecting a seat or other services that used to be included in their ticket price.

in 2008 airlines started charging for snacks and pillows, in 2010 such fees brought $22 billions.

I took the below picture at Paris-CDG airport and it was the first I ever come across 3 airplanes next to each other for any major airlines outside their main airport and in this case it is a low-cost airline, with its well known orange branding: “easy” everything.

I am a big fan of Stelios and if you go through my blog, you will see how obvious this is, but unfortunately I have never flew his low-cost airline easyJet yet, hopefully i will soon.

I would like also to share with you below his company brand manual easyGroup, that I found online some time ago while I was searching for some branding stuff for work.

EasyGroup Brand Manual

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Air New Zealand has announced in January that its forthcoming fleet of B777-300ERs will feature three new seating products and a “lie-flat” bed in economy.

ANZ has spent six years designing a new economy and premium economy seat, the details of which have remained a closely guarded secret until now.

The standard economy seat has been designed with an enhanced winged headrest, a new pillow and fully retractable armrests. Every economy seat on the B777-300ER (entering service this December) will also come with in-seat power and USB connections, allowing passengers to connect their MP3 players to the IFE.

But it is the Skycouch concept that ANZ is most proud of. From April, when flights on the B777-300ERs go on sale for the first time, passengers will be able to buy three adjoining economy seats at a discounted price and then turn them into one fully flat bed, or rather couch.

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