TBWA Shanghai, in partnership with the Gamelab (one of the world’s digital labs network of DAN) TBWA Helsinki, the city that invented Angry Birds, has proposed a partnership with McDonald’s in particularly ambitious 1500 restaurants in China. A special version of the game was created, with levels of game you cannot unlock unless you visit a McDonald’s restaurant.
Yes you can move huge sections inside a supermarket without emptying the shelves. How? The below video is the proof, done at a CORA store in Rennes-Pacé-France.
Opening during Q1-2013
Only a few bread items remain on the shelves at the Waldbaums grocery store as Hurricane Sandy approaches on Oct. 28 in Long Beach, N.Y. (Mike Stobe/Getty Images)
A man shops for groceries by flashlight at an East Village grocery store in New York City on Oct. 30 as New Yorkers cope with the aftermath of Hurricane Sandy. The storm left large parts of New York City without power and transportation. (Timothy A. Clary/AFP/Getty Images)
Flooded homes in Tuckerton, N.J., on Oct. 30 after Hurricane Sandy made landfall on the southern New Jersey coastline on Oct. 29. (US Coast Guard via AFP/Getty Images)
A parking lot full of yellow cabs is flooded on Oct. 30 as a result of superstorm Sandy in Hoboken, N.J. (Charles Sykes/Associated Press)
Boats cluster together at a marina in Brant Beach, on Long Beach Island of the New Jersey shore a day after superstorm Sandy blew across the New Jersey barrier islands on Oct 29. (Clem Murray/Philadelphia Inquirer via Associated Press)
Source: Boston.com
Global consumer confidence increased one index point in the third quarter of 2012 to a score of 92 as consumers are caught between very slow improvement in some regions, and the threat of further crises posed by economic volatility, according to consumer confidence findings from Nielsen.
The Nielsen Global Survey of Consumer Confidence and Spending Intentions, established in 2005, measures consumer confidence, major concerns and spending intentions among more than 29,000 Internet consumers in 58 countries. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism.
Click to enlarge below photo – Source
Yesterday evening, I was more than happy catching a TV interview with Carlos Ghosn, the Chairman and CEO of the Renault-Nissan Alliance, on the Lebanese channel MTV (Murr TV), hosted by Jessica Trad Kastoun.
I was really pleased seeing a non-political interview with a high calibre CEO like Carlos Ghosn, but unfortunately I felt the presenter was not ready to face such a business giant, even that it was obvious she did her homework before the interview, but many times during the interview you could feel the repetition of the questions indirectly.
Sometimes the guest was asked a long question and the hostess was expecting a longer answer, but the surprise was when Ghosn was shooting short answers straight to the point, so you could hear the silence for few seconds, but Ghosn was clever enough to feel it and continued talking in order not to embarrass the hostess.
Another annoying thing, was the translation the hostess was trying to do while Ghosn was talking, mainly for the technical words in English or French. I suggest for future interviews to subtitle the words in Lebanese and let the guest continue with the flow of the answer.
But would definitely like to see other Lebanese business gurus on screen talking and discussing useful matters and topics that motivates and gives positive energy.
In the retail universe, SRP and RRP mean respectively Shelf-Ready Packaging and Retail-Ready Packaging.
SRP or RRP is “a product that arrives at retail in a ready merchandised unit which is easy to identify, easy to open, can easily be put onto the shelf and recycled or disposed of when empty, allowing an optimization of shelf replenishment and enhancing visibility… covers all types of packaging which goes into the retail outlet, including promotional displays, pallets, trays, etc…
The main focus is to increase on shelf availability and the potential for end use packaging to add value throughout the supply chain – to the manufacturer, retailer and consumer. RRP provides benefits well beyond the product’s journey from stock room to shelf.
The best players in the SRP & RRP are the European hard discounters and partially the drugstores and lately we have seen many classical retailers adapting this packaging technique to optimize their daily operational cost.
It looks obvious that not all categories and sub-categories will manage easily to offer their assortment in SRP or RRP, but in the working categories, products will definitely have:
• Better availability
• Better rotation of stock & reduced product wastage
• Improved blocking & branding on shelf
• Improved safety
• Smarter way to replenish the shelf
Partial sources: The Packaging Association and Store Brands Decisions
A clear copycat for the Danish brand Lurpak.
While retailers’ own brands continue to help cash-strapped consumers across Europe reduce the cost of their weekly shop, national brands are fighting hard to protect their share of the market, reveals a report launched today by grocery market measurement and consultancy firm SymphonyIRI Group.
The report – Private Label in Europe 2012 – shows that retailers’ Private Label (PL) share is still rising across Europe with an average value share of 35.6% and a unit share of 45.1%. The highest country value share is in the UK at 50.5%.
In Greece, PL has doubled its market share by value over the last five years to 14.3%. Even in France, where shoppers are less price-sensitive and national brands (NB) are still driving value sales growth in almost every category, consumers are beginning to switch to PL in larger numbers. An increase of 0.2% drives the value share of PL in France to 30.0%. Germany, with its strong economy, is the only country where NB are also driving unit sales. Although in other countries, PL sales are down in certain categories.
The way PL is perceived by shoppers has changed. The quality, variety and range of products is improving, retailers are awarding PL more prominence in-store to secure greater margins at the expense of small and mid-ranking NB, and they are spending more on marketing to reiterate that buying PL does not mean compromising on quality. Persuaded by these arguments, consumers are becoming less brand conscious, which is impacting loyalty – in Italy, for instance, 57% of shoppers now change their brand ‘very often’, up from just 16% in 2004.
Manufacturers are responding to the continued growth of PL with clever promotion and pricing strategies, the re-engineering of lines and the launch of new variants. They are also spending more time developing and adjusting their portfolio and how they approach individual retail chains.
So despite the progress of PL, NB is still influential in many categories, often acting as category ‘sponsors’ and ‘signposts’ to tempt shoppers. However PL is responsible for a disproportionate share of growth in relation to its share of the market: in Italy, for instance, PL makes up almost 17% of total sales but was responsible for 40% of the value growth in the market.
“We are seeing dynamic change in what is already the most mature PL market in the world,” said Rod Street, Executive Vice President of International Consulting at SymphonyIRI Group. “However, almost all shoppers will continue to fill their shopping baskets with a mix of PL and brands. As a result in many categories PL could reach a ceiling regardless of how far retailers promote it.”
He continues: “Growth can only come if retailers and FMCG manufacturers have a deep understanding of what makes the grocery shopper tick, and are brave about innovation, which will be crucial to driving sales. Food manufacturers in particular need to review their brand propositions for saliency and value in the face of continued pressure on shoppers. This means working in partnership to analyse and act on shopper behaviour, market insights and trends.”
The report explores current and emerging private label trends across Europe. It looks at key indicators such as the value and volume share of private label as well as the price and promotions pressure for FMCG products across seven European countries (France, Italy, Spain, the United Kingdom, Germany, the Netherlands and Greece). It covers grocery sales for the year ended 16 June 2012.
Key highlights from the report include:
Source: SymphonyIRI Group & International Supermarkets News.
A logo speaks a thousand words and sometimes it costs a penny more than that. you’ll be surprised to find out the costs of these iconic logos.
Source: TrendLand – Stock Logos
