a Brand, a .CO Domain & a Parking Page

Another billboard campaign in Lebanon for a brand who did not manage to get its .COM domain but ended having it under .CO extension, which makes me happy to see that this new extension is evolving and having more ground in Lebanon’s domain names scene, read a previous post about .CO here.

But the surprise is when you point your browser to visit the website, you end up on a domain parking page.

Not sure how marketing/brand managers handle their brands during a campaign but this is really disappointing, because I am not sure if I or others will come back to check the website once the billboard campaign is over, because nothing was left in my memory from that brand except a “coming soon”.

A brand without a website should at least have a decent landing page.