KS: What A Website Address To Remember

I have seen this add inside the bus that took us from the plane to the arrival terminal at Pristina airport in Kosovo. I was wondering how someone can remember such a complex website address unless he is carrying his camera or he is German?

To make things easier for you and save time on typing:
www.sovielspassmachtautofahrennurbeisixt.de and the website is not working.

Which is effectively: “so viel spass macht auto fahrennurbei sixt“

On Google Translate, it came back with: “so much fun makes car only sixt”