3S of Findus
Starting 1st of January 2011, Findus France is committing itself to the 3S in all its products (in French: sans colorant, sans conservateur, sans huile de palme), no coloring, no preservatives, no palm oil.
Category: Campaigns
TR: Push Girl & Tasting
During my trips I visit lots of retail outlets where you always meet lots of push girls offering different products sampling and food products to taste, but I never met any tasting campaigns down the street in open space like at the entrance of this public market in Istanbul … but it looked very normal.
LB: Keep Walking – Johnnie Walker
During July/August 2006, Lebanon was attacked by Israel in retaliation to the kidnapping of 2 IDF soldiers by Hezbollah. More than 80 major bridges were destroyed by IDAF and the whole country was under air & sea siege.
It takes a brave agency like Leo Burnett Lebanon and a courageous client like Johnnie Walker to adapt BBH’s international ‘Keep Walking’ campaign to the national crisis issues. The executions feature an empty petrol gauge, to reflect the fuel shortage; a light bulb, to illustrate the power cuts; and a signpost pointing towards Lebanon.
Jad Fayad, account planner at Leo Burnett Beirut, which came up with the idea for the ad, says: “The feedback has been amazing.â€
A breathtaking campaign, Chapeau Leo Burnett !
