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By Posted on Posted in Brands, Consumer, Counterfeit No Comments Tagged with , , , , ,

Siblou Light-meat-tuna-in-oil We have been facing the presence of fake Siblou products for quite some time in many markets where we are present.

Luckily we have uplifted our main logo not long time ago while fake products are still using our old one. As you can see while comparing our original label with the fake ones, that these people did not really bother themselves in making some major changes or differences (this reminds me when my daughter plays “find the 7 differences” game).

All they did was to copy the label as is, without any effort and to be fair to one of these unethical people, he really wanted to make a difference while copying a known brand, he just added the “n” letter at the end to make our brand called Sibloun, so i have to admit that was a very clever move *ironic sigh*, while the other guy just used a scanner and surely the quality found inside these cans is not comparable with Siblou.

fake siblou Definitely our company took legal actions to put an end to these counterfeited goods, but such cases need time and patience until all evidence are gathered.

We have already other branding, packaging and marketing plans and solutions in place to fight back, but unfortunately i am not able to share such information for the time being.

Nonetheless, we are not only copied on this range, our frozen products design (and quality) was also copied in so many countries in the Gulf and in Europe, i will be writing about this also soon.

Unfortunately successful brands and products have been copied since forever worldwide, the dark side of this is directly hitting 2 main parties, the consumer, who, sometimes is buying without making sure he is not fooled and spending his money on the wrong product(s) and the brand owners spending big amounts to fight and protect their brands/products, while some unprincipled people make fast money, which i am sure will not last forever.

By Posted on Posted in Brands, Companies, Counterfeit, Hotels No Comments Tagged with , , , , ,

250px-heinzsvg Yesterday night I was digging in my feed reader when these Heinz ketchup ads popped in front of my eyes, bringing 2 things forward in my mind, an issue i blogged about earlier here.

It is about the Heinz canned tuna business, it was in 2006 that Heinz decided to sell its European seafood unit to the merchant banking arm of Lehman Bros. And I am sure most of you knows what happened earlier to Lehman.

Surely I need to dig further to see where this deal ended up.

lehman

Basically the issue I wanted to bring up is their canned tuna business mainly on the Egyptian market, where for more than 2 years now, their brand was copied in a very professional way, in my previous post I have mentioned this but I did not indicate who is doing this.

And i don’t mean about the producer who really don’t care the label they producing specially in Thailand, the main canned tuna source in the world, but I am mean the importer of this brand.

Believe it or not, it is the same company that was importing the Heinz canned tuna brand that made the second brand and what is funny that they did not even bother changing the background picture, just a small difference on the logo design, also keeping the same color trend.

heinztuna

Definitely this is not real ethical business move, specially that we have similar issue in our company where our canned tuna is also copied in 2 different ways, the first was 100% same label, same brand, the second was same label with a small one letter brand difference, from Siblou to Sibloun. (I will post the fake labels next week)

On the other hand, for those who are interested in supply of quality branded canned tuna or under their private label, please visit our factory website at www.abad-cfood.com and feel free to email us any quotation request.

abadcfood

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