Starbucks Market Share In Poland
Starbucks, the world famous coffee bar network, is planning to speed up its expansion on the Polish cafe chain market, which is worth PLN 1.5bn (€390m). By the end of 2010 the company intends to have set up five new cafes in Poland. At present, it manages five establishments in the largest Polish cities.
As Retail Update Poland has learned, in September a new establishment is planned for Krakow. In addition, the chain also intends to launch its fourth establishment in Warsaw.
In the next few years, Starbucks expects to continue its expansion in the largest cities in Poland and abroad. Within the next few months it will focus on launching establishments in cities in which it is currently has a presence: Warsaw, Wroclaw and Poznan.
Starbucks plans eventually to become one of the leading market players in Poland and to open several dozen cafes.
Source: Retail Poland