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For 40 years, shaving technology stayed about the same. Then, in the 1970s, wet shaving advanced again with the creation of the twin-blade cartridge.Also in the same year 1970, development on the three blades started, but it did not succeed as they caused irritation.In 1998 the solution to this problem appeared.
The Gillette Mach 3 shaving system from Gillette used three blades. The addition of lubricating strips, a flow-through blade design and other innovations made this the system to beat.Schick rose to the challenge by introducing the Quattro, a four-blade shaving system. And Gillette rose to that challenge with the Gillette Fusion, at five blades.
It would seem that this would mark the logical extreme in the evolution of multi-blade designs. Surely, if you can’t get a close shave with 5 blades, the incremental improvement on a sixth blade is not going to help you much. The Gillette Fusion is also available in a power version and features a micro-chip that regulates the voltage and blade action. Other high-tech features include a low battery indicator light and a safety switch that shuts the razor down after eight minutes of continuous operation.The Gillette 14-blade razor goes online on August 4th, 2100.

Schick vs. Gillette is one of the longest running consumer-product rivalries– going back nearly 100 years.

And the Schick-Gillette rivalry is not just in razors – battery maker Energizer Holdings bought Schick in 2003 for $930 million. While Gillette owns Duracell – the maker of the famous “copper top” line of batteries.

In 2005 Procter & Gamble acquired 100% of The Gillette Company for approximately $57 billion making it the largest acquisition in P&G history.


Procter & Gamble
Energizer Holdings

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There’s a new drink in town, and it’s created quite a buzz. Literally.

Red Bull’s high caffeine content, combined with other ingredients, gives people who drink the beverage quite the kick.

But Red Bull has been flagged by some health regulators as a potential danger.

Red Bull is an energy drink that’s suddenly everywhere. Last year, people in 120 countries guzzled close to two billion cans of the trendy brew. Developed in Austria, Red Bull’s marketing campaign promises the beverage “gives you wings.”

A drink that gives you wings? That sounds pretty powerful. So what exactly is Red Bull? The makers call it an “energy drink.” People describes it as “stimulating” and “addictive” .

The label on a can of Red Bull boasts caffeine, vitamins, a carbohydrate (glucuronolactone), an amino acid (taurine), and about five teaspoons of sugar.

Countries like Norway, Denmark and France are so nervous about the can’s contents, they’ve banned the sale of Red Bull.
“There are various side effects for each one of the three included substances, which vary in degrees of severity. And they can also interact with each other.” Says French nutritionist Isabelle Vanrullen, who works with the country’s food safety agency.Other countries, like Sweden and Iceland, are also concerned about Red Bull’s stampede onto the market.
Part of the concern is that Red Bull is an energy drink, but it doesn’t replenish the body after physical exertion (like sports drinks such as Gatorade).

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It could be the dawn of the Wi-Fi rabbit era.The plastic bunny with ears like TV antennae can read out emails and mobile phone text messages, tell children to go to bed, alert one to a stock collapse and give traffic updates by receiving internet feeds via a wireless Wi-Fi network.
The bunny, which stands 23 cm tall and has a white cone-like body that lights up when it speaks, is called Nabaztag, which means rabbit in Armenian, its creator’s mother tongue. It can also wiggle its ears and sing songs.

 French entrepreneur Rafi Haladjian, who conceived the idea, says the rabbit sometimes carries more sway over children than their parents and can help men who have misbehaved win forgiveness from angry partners.
Nabaztag costs 115 euros ($US148) in France, £80 ($US152) in Britain and $US150 in the United States. It is made in Shenzhen, China.

Since its market debut last year, 50,000 Nabaztags have been sold in France, Britain, Belgium and Switzerland, and Haladjian hopes to sell 150,000 by the end of this year.

Rafi Haladjian and his “Nabaztag”
The businessman is now looking to conquer the United States, where he only has a tiny presence, and is gearing up for the December holiday shopping season.A Beirut-native, Haladjian arrived in France as a teenager and studied linguistics. He entered the telecommunications industry in 1983, pioneered the first Internet Service Provider (ISP) in France in 1994, FranceNet, and in 2003, sold it to British Telecom. Many would’ve retired, but Rafi thinks big. He founded two companies, Violet and Ozone, which are exploding the boundaries between technology and daily life.

“I was wondering what to do next. Then I found that the internet wasn’t the last step in the evolution of the way we use things to access networks. In my opinion, pervasive networks and smart objects were the next step,” he says.

Last December, Haladjian appeared on CNN for three minutes and received 350,000 online information requests.

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Fujifilm will take on a new holding company structure starting on October 1,2006, launching FUJIFILM Holdings Corporation, which will provide strategic management of the entire group, including the two major operating companies: FUJIFILM Corporation and Fuji Xerox Co., Ltd.

Fujifilm is taking this opportunity to change the corporate brand logo for FUJIFILM Corporation, an operating company which will take on the current business of Fujifilm. The logo will be adopted on October 1,2006.


With a sharp accent design in the center of the logo, Fujifilm aims to express its commitment to advanced technologies. The dash of red expresses its determination for continuous innovation. At the same time, Fujifilm will continue to use green as its corporate color, inheriting its established brand assets.

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Few days ago, it was declared that Pluto is no longer considered to be a planet and lost its status.

TBWA/RAAD in Dubai, UAE decided to take this opportunity to create an advertisement for Pedigree dog food, while showing Walt Disney’s Pluto in the ad.

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During July/August 2006, Lebanon was attacked by Israel in retaliation to the kidnapping of 2 IDF soldiers by Hezbollah. More than 80 major bridges were destroyed by IDAF and the whole country was under air & sea siege.

It takes a brave agency like Leo Burnett Lebanon and a courageous client like Johnnie Walker to adapt BBH’s international ‘Keep Walking’ campaign to the national crisis issues. The executions feature an empty petrol gauge, to reflect the fuel shortage; a light bulb, to illustrate the power cuts; and a signpost pointing towards Lebanon.
Jad Fayad, account planner at Leo Burnett Beirut, which came up with the idea for the ad, says: “The feedback has been amazing.”

A breathtaking campaign, Chapeau Leo Burnett !

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“Conveyor belts have never been on anybody’s radar screen for marketing,” said Frank Cox, president-CEO of EnVision Marketing Group, a Little Rock, Ark., firm with a patented system to print digital, photo-quality ads directly on conveyor belts. “But a store with eight to 10 checkout lanes, well, you’re talking about 100 square feet of wasted ad real estate.”The check-out desk is the ‘last point of contact’ with a shopper, where light and inexpensive items can be sold, and where consumers make “impulsive purchase” decisions picking up a bar of chocolate, a pack of chewing gum, batteries, shaving blades or a variety of other items usually situated at the cash line.
Marketers and retailers tend to exploit these impulses which are tied to the basic need for instant gratification. For example, a shopper in a supermarket might not specifically be shopping for candy. However, candy, gum and mints are prominently displayed at the checkout aisles to trigger impulse buyers to buy what they might not have otherwise considered. Sale items are displayed in much the same fashion.Ads showing on these belts should be related to future buying decisions as this is the last point where the consumer’s shopping experience is coming to a close.

By Posted on Posted in Blogging No Comments

It seems the Iranian President Mahmoud Ahmadinejad, with his tight schedule about his country’s nuclear file deadline at the end of August, is able to manage his time to blog, while I always search myself for more time to take good care of my blog.

Despite his agenda, he found time to brand himself and his country, his blog can be found at http://www.ahmadinejad.ir

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This list has been making the rounds via email and blogs for the last two weeks. Regardless, if you haven’t come across this yet, I think you will enjoy it…

1. A site called “Who Represents” where you can find the name of the agent that represents a celebrity:
www.whorepresents.com

2. Experts Exchange, a knowledge base where programmers can exchange advice and views:
www.expertsexchange.com (Note: domain appears to have changed hands)

3. Looking for a pen? Look no further than Pen Island at:
www.penisland.net

4. Need a therapist? Try Therapist Finder at:
www.therapistfinder.com

5. Then of course, there’s the Italian Power Generator company at:
www.powergenitalia.com (Note: site appears to be offline)

6. And now, we have the Mole Station Native Nursery, based in New South Wales:
www.molestationnursery.com

7. If you’re looking for computer software, there’s always:
www.ipanywhere.com

8. Welcome to the First Cumming Methodist Church. Their website is:
www.cummingfirst.com

9. Then, of course, there’s the art designers and their website:
www.speedofart.com

10. Want to holiday in Lake Tahoe? Try their website at:
www.gotahoe.com

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