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By Posted on Posted in Innovation, Products 1 Comment

smart diapers Smart diapers bring obsessing over infant health to a new level by letting you check up on your baby’s vital stats with your smartphone. The diaper has a small patch that tests urine and gives you all kinds of pee information to overreact about and bother doctors with. Oh, and it can detect early signs of infection and diabetes, so that’s good.

Of course, doctors monitor all of these things at regular checkups, but the smart diapers aim to track a baby’s health more accurately, since there’s a big difference between getting results from a doctor once in a while and getting consistent results from several diapers a day. The patch on the diaper works by changing colors in different areas due to urine content, and then an app on your smartphone uses its camera to survey the results.

There’s always the danger of false positives with the urine test patch, which could unnecessarily alarm already stressed parents, so the diapers will undergo testing at the Benioff Children’s Hospital at the University of California, San Francisco. They must also be approved by the FDA, so hopefully they’ll be reasonably accurate by the time they make it into your home.

The diapers are being developed by Pixie Scientific and funded on Indiegogo, and though they’re already extremely close to their goal, you can still support and help them with the last little bit. Donors of $25 or more get to help test the diapers in October.

Diapers? You are on notice. We don’t need you stressing parents out anymore than you already do. Please be informative and accurate about baby pee. It’s about time you started pulling your weight. While we’re at it, diaper makers, you’re also on notice. If you want to improve diapers, make them self-changing. That is all.

Via http://www.geekosystem.com/smart-diaper/

By Posted on Posted in Brands, Products No Comments

McCaféRonald McDonald decided to enter the supermarket retail game and be present on the shelves.

So starting 2014 you don’t need to visit your McDonald’s store but instead visit your neighborhood supermarket to grab your coffee and drink it at the comfort on your office or home.

Tony Vernon, CEO of Kraft Foods, partner of the coffee venture, announced “McDonald’s is arriving in your favorite big grocery store”.

But the world’s largest fast food chain is eventually extending its successful McCafé , sold for years in its restaurants across the United States.

According to the National Coffee Association, 83% of Americans are coffee drinkers, regardless of its form.

Europe is the next stop for the McCafé.

By Posted on Posted in Brands, FMCG, Packaging, Products 1 Comment

Milka is a brand of milk chocolate manufactured by Kraft Foods. According to the official site, the name Milka is derived from combining Milch and Kakao, which are the German terms for milk and cocoa.

Milka has decided to launch itself in the donuts universe with its consumer packed products shown below in different pictures. The product (55g) is produced in Germany and distributed all over Europe.
After tasting it myself, i can say it is a normal product from the taste side, but definitely not comparable to the donuts you can buy at major donuts stores.

The only negative comment I have, the product is pictured in a carton cup holding it on the shelf tray pack, but in reality it is not.

By Posted on Posted in Brands, Products No Comments

Gillette is the world leader in the system shaving blades with a close & tight competition from Bic in the disposable shaving blades segment, Bic never tried to enter the system segment but imposed itself as leader in the lighters category and here they come competing with “Mega Lighter”, to be present more and more in every household.

By Posted on Posted in Brands, Positioning, Products 2 Comments

Product or Brand positioning is what comes to mind when your target market thinks about your product/brand compared to your competitor’s products/brands.

Having a competitive advantage is necessary for a firm to compete in the market. But what is more important is whether the competitive advantage is sustainable. A company must identify its position relative to the competition in the market. By knowing if it is a leader, challenger, follower or nicher, it can adopt appropriate strategies to compete.

Product positioning is a crucial ingredient in the buying process and should never be left to chance. It’s your opportunity to influence the market’s perception of your products.
Failure to proactively address product positioning is unlikely to end well. With or without your input, customers will position your product—probably based on information from your competitors, which will not flatter you.

Genre of Market Position

  • Leader: Largest share
  • Challenger: Medium share, to challenge the leader
  • Follower: No offensive posture against the leader
  • Nicher: Small market size, segmentation other firms cannot think of

Matrix of Market Position/Managerial Resources

Origin: Shimaguchi, Mitsuaki, Integrated Marketing, Nihon Keizai Shimbun, Inc., p.99

– Quantitative managerial resources: number of sales force, input financial power, production
capacity, etc.
– Qualitative managerial resources: corporate/brand image, marketing power, technological power,
leadership of top management, etc.

Book recommendation: Positioning: The Battle for Your Mind

By Posted on Posted in Brands, Counterfeit, Products No Comments

Multinationals never stop fighting counterfeited products and the bad guys never stop doing it. This game has been going on since forever and it seems gonna be here forever.

I have spotted the below Duracell batteries in Cyprus, and having worked and moved the same original product for many years and in so many different formats and packages, it did not need much time to know it is a counterfeited product, from the carton to the printing bad quality and some packs with the batteries upside down.

The most shocking was the shelf price, tagged as the original product positioning.

Apologies for the photo quality, as I was spotted by the store owner and had that look saying “who the hell are you and what the f*** are you doing” which made me more sure about the product.