LB: Keep Walking – Johnnie Walker

During July/August 2006, Lebanon was attacked by Israel in retaliation to the kidnapping of 2 IDF soldiers by Hezbollah. More than 80 major bridges were destroyed by IDAF and the whole country was under air & sea siege.

It takes a brave agency like Leo Burnett Lebanon and a courageous client like Johnnie Walker to adapt BBH’s international ‘Keep Walking’ campaign to the national crisis issues. The executions feature an empty petrol gauge, to reflect the fuel shortage; a light bulb, to illustrate the power cuts; and a signpost pointing towards Lebanon.
Jad Fayad, account planner at Leo Burnett Beirut, which came up with the idea for the ad, says: “The feedback has been amazing.”

A breathtaking campaign, Chapeau Leo Burnett !