Monoprix Back To Lebanon

Monoprix, the French retailer (www.monoprix.fr) is back to Lebanon after leaving the market for 3 years, following the deal of selling their previous point-of-sales (5 super and 1 hyper) to the Kuwaiti group, The Sultan Center.

The 1st come-back store is located in Jnah, between The Sultan Center and Spinneys, few meters from the old biggest Monoprix outlet and is much smaller in surface size from the previous one.

Once you enter the store, you definitely feel the “French retail touch”, which totally disappeared when TSC took over the previous stores. After strolling the aisles, you will certainly notice the strong presence of the Monoprix private label, almost in all categories with quite good visibility.

I am not sure about this private label presence policy, if it is a strategic move for the future or tactical, to put suppliers under pressure during the opening of the few coming stores in 2012?

Valet parking service is available at the location.

Next year will definitely bring lots of surprises on the Lebanese retail scene, specially if Carrefour will be ready with its 1st store scheduled for 2013, located at Beirut City Center, the $40 million USD super structure shopping mall on the outskirts of Beirut owned and operated by Majid Al Futtaim Holding.