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Category: Brands

By Posted on Posted in Brands, Identity, Logos No Comments Tagged with ,

The Seattle-based coffee giant unveiled a new look for its logo Wednesday 5th of Jan, eliminating the company’s name from around the iconic mermaid that has long graced paper cups and merchandise.

In a message to customers, Starbucks CEO Howard Schultz said of the logo’s evolution: “Throughout the last four decades, the Siren has been there through it all. And now, we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage in ways that are true to our core values and that also ensure we remain relevant and poised for future growth.”

Source

By Posted on Posted in Brands, Logos No Comments Tagged with ,

Brands are everywhere. Just look at yourself and count the number of brands you are carrying, from shirt to jeans, from mobile to watch, from deodorant to perfume.

Multinationals spend billions every year to create more brand awareness and improve their brand equity, even that some don’t need this but they keep doing it (best example can be Marlboro).

Some brands become icons and landmarks with their logo or part of their logo, McDonald’s and their yellow arch, Nike and their swoosh, Algida and their heart, and many many more.

Now can you find the brand in the below picture?
Please do so without scrolling down to the comments.

By Posted on Posted in Brands, Naming No Comments Tagged with ,

I am crowdsourcing to name a brand that will embrace under its umbrella personal care products (shampoo, shower gel, toothpaste, body cream, hair gel, etc….)

If you feel like playing a naming brainstorming game, comment on this post and you might win 1 book by picking from: The Hakawati, Blink or First Things First.
[>> All books are brand new <<]

I appreciate, no matter what name you will propose, to explain why you think it should be named under that brand.

Wherever you live, feel free to name, the book will be snail mailed to your address.

Deadline: November 30, 2010

Photo credit: Faceparty by RichardAM

By Posted on Posted in Brands, Consumer, Retail No Comments Tagged with , , , , , , ,

Starbucks, the world famous coffee bar network, is planning to speed up its expansion on the Polish cafe chain market, which is worth PLN 1.5bn (€390m). By the end of 2010 the company intends to have set up five new cafes in Poland. At present, it manages five establishments in the largest Polish cities.

As Retail Update Poland has learned, in September a new establishment is planned for Krakow. In addition, the chain also intends to launch its fourth establishment in Warsaw.

In the next few years, Starbucks expects to continue its expansion in the largest cities in Poland and abroad. Within the next few months it will focus on launching establishments in cities in which it is currently has a presence: Warsaw, Wroclaw and Poznan.

Starbucks plans eventually to become one of the leading market players in Poland and to open several dozen cafes.

Source: Retail Poland

By Posted on Posted in Airlines, Brands No Comments Tagged with , , ,

I took the below picture at Paris-CDG airport and it was the first I ever come across 3 airplanes next to each other for any major airlines outside their main airport and in this case it is a low-cost airline, with its well known orange branding: “easy” everything.

I am a big fan of Stelios and if you go through my blog, you will see how obvious this is, but unfortunately I have never flew his low-cost airline easyJet yet, hopefully i will soon.

I would like also to share with you below his company brand manual easyGroup, that I found online some time ago while I was searching for some branding stuff for work.

EasyGroup Brand Manual