Corporate Blog Naming

Blogs are everywhere and now corporates are catching on. But an eternal question have been raised about where a corporate blog should see-the-light and live? Shoud it have a subdomain address on the corporate main domain (ex. blog.company.com) or it would be better to have a new fresh name different from the company domain (ex. NewBlogName.com)?

My answer is simple: “Get Your New Blog Domain Name”.

For example, if a personal care product company has a blog about health and wellness and it is called www.FeelYourBeauty.com, it will, for sure acquire more links and hits than Blog.PersonalCareProductCompany.com.

I think the “link-capability” of the blog is what will give any blog a long-life in the blogosphere.