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By Posted on Posted in Brands, Competition, Macedonia No Comments Tagged with , , , , ,

Competition is fierce, even in a small market like Macedonia. No matter the market size, you will always find someone trying to get you out of his way and grab all your market shares and score more.

We are present on the Macedonian market, but not with our premium brand Siblou, instead with our lovely and fresh brand Adriana, you might be wondering why this brand and not the other, but that is a long story, will tell it another time.

And suddenly a new player is in town, it is Frikom, a Serbian company, not only competing with us, but in other categories also, all frozen, seafood, vegetables and of course ice-cream. Spending lots of money to get shelf space, placing unlimited number of freezers in prime locations and other activities such as gondola head rentals, catalog insertions and on-pack promotions.

Basically I am not afraid of their presence, because we are 100% focused on frozen seafood and we know this business by heart, of course, we will not let them touch our market share and we have new plans to get some more.

For those few unfortunate souls who might ask about our next move, well, keep on reading this blog and you might discover.

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By Posted on Posted in Countries, Macedonia No Comments Tagged with ,

Our distributor in Macedonia took me today to Ohrid, we wanted to conduct a market visit there and we took the opportunity to have a nice lunch at the lake side.

Here are some info about the lake and some pictures i took with my mobile phone.
Enjoy it !!!

Lake Ohrid straddles the mountainous border between the southwestern region of the Republic of Macedonia and eastern Albania. It is one of Europe’s deepest and according to most experts the oldest lake in Europe, preserving a unique aquatic ecosystem with more than 200 endemic species that is of worldwide importance. The importance of the lake was further emphasized when it was declared a World Heritage site by UNESCO in 1979. However, human activity on the lake shores and in its catchment area is resulting in the ecosystem coming under stress.

Lake Ohrid is the deepest lake of the Balkans, with a maximum depth of 288 m (940 ft) and a mean depth of 155 m (508 ft). It covers an area of 358 km² (138 sq mi), containing an estimated 55.4 km³ of water. It is 30.4 km long by 14.8 km wide at its maximum extent with a shoreline length of 87.53 km, shared between the Republic of Macedonia (56.02 km) and Albania (31.51 km).

Source: Wikipedia