Patron Incognito – Nicolas Riché

Nicolas Riché is the CEO of Columbus Café, a French chain of coffee shops, who went on Patron Ingocnito (Undercover Boss) on the French TV channel M6 as an undercover employee in his own stores to check how employees react, their needs, the stores problems and at the end, he revealed his real identity to the 4 employees with whom he spent 1 full day separately, training and going thru their daily tasks, after asking them to come to the main office in Paris and offered them many different ways to improve themselves and the store services to serve the brand differently and more positively.

You can watch the full video at this link (in French).