Social Media & Kids

When I say kids, i don’t mean real kids aging between 5 and 15, but I mean the new generation of fresh graduates who are still kids at heart and feel they are old enough to control the world.

A bunch of this new generation is quite connected online thru many social networks, Facebook, Twitter, YouTube, Pinterest and Instagram … just to name few.

Then a new position was created with the boom of social media, sometimes called Online Marketing, Social Marketing or Social Media Executive and these fresh graduates are applying and being hired because they are so excited about social media and their personal profiles on these networks.

But the people hiring these fresh and new employees are totally forgetting the common basics of any business worldwide and sometimes giving those social positions to people who don’t even have any idea about the product they need to preach about.

These classical managers and social executive are falling in the trap of not learning or paying attention to the basics of real marketing and consumer behavior and mixing between using those social networks on the personal level and creating a real buzz around the brand they are working for, and they think that adding some product photos to the Facebook timeline or sending a tweet or adding a funny video, will generate followers and faithful consumers.

Related Articles:
Optimizing Social Media Across the Customer Lifecycle
Consumers Expect Brands to Respond on Social Media

Another funny part of this trend, are the social media icons, on every ad, TV commercial, magazine insert or highway billboard, these icons are inserted just because the marketing department thinks that people like to see them everywhere and it gives a plus to the brand.

They are totally forgetting that first they need to know more about their consumers and learn about the products and always check that the brand loves its consumers, so the consumers love the brand back.

If you spend 10 hours per day on your personal Facebook profile from your browser or smartphone, this does not mean you will manage to make people love your brand.

Please go back to the business basics and if you are not ready, you don’t necessarily need to have a presence on social media networks.