Hard Time For Hard Discount

The economical situation in Europe is not helping the hard-discounters to keep the trend. Aldi France had to take the hard decision by introducing 3 products from Ferrero, Kinder Bueno, Kinder Chocolat and Nutella.

Other multinationals are also in negotiations to introduce some of their products very soon on the shelves of the German hard-discounter in France and some other major European markets, such us Belgium and the Netherlands.

During the last 5 years, many other hard-discounters in France (Lidl, Leader Price, Netto, Le Mutant, Ed/Dia) had to open their store doors with pleasure to the multinationals.

The biggest rumor is about Coca-Cola invading very soon the shelves of hard-discounters.