Amazon.com, The Offline Retailer

Rumors are already everywhere online, Amazon.com is going to have a brick and mortar store in Seattle, where their headquarter is located.

Why would the world’s largest online retailer, go for a physical store?

Maybe their revenues are having problems and it looks obvious when selling products under cost and the many acquisitions made in 2011 and they already deviated from the core business when they started offering cloud services.

No wonder Jeff Bezos is a clever business man having his own reasons to go in this direction and managed to convince his board to open a physical store, where the main products will be the Kindle line of e-readers and tablets and their respective accessories, also high-margin products will be on the shelves.

Surely the Apple store model inspired Amazon, the Apple stores are a unique boutique & shopping experience, they bring lots of awareness to the brand, even if you don’t to buy an Apple product when you enter one, you will stroll inside the store, enjoying the simplicity of the decoration, and the products as well.

Amazon already has an extensive line of accessories under their brand name and definitely the brand will be stretching more if the store model is a success.

Some others would consider the store concept a way to deviate from the tax issue Amazon is having with other states.

We will be able to judge more once the store is up ad running, and in all cases, good luck Jeff!