Private Label in 2012

In the last few years, supermarket shoppers became more shrewd and have more expectations from all food retailers and in return they assume retails will help them save money in 2012 by offering higher quality of private label products with every day low prices.

In my opinion, 2012 will be the year of consumers switching from international brands to private labels and in some cases, the other way around, because of the information surplus they have in hand and mainly because of quick and fast access to prices through their smart phones and retailers apps which are also becoming very trendy and will keep on pushing forward next year.

Also strong social media reach in the US and main Western European markets is giving shoppers an immediate power, credibility and an increasing authorization over brands and own-brands.