Playboy Fragrances & DDB

After the arrival of Meetic and McDonald’s Euro2012 campaign in its portfolio, DDB continues to gain momentum. And after several weeks of competition, the agency won the communication of Playboy Fragrances, a brand of Coty.

The first TV, print, POS and digital actions should be launched early 2012 and will be managed worldwide from Paris.

Driven by passion, innovation, creativity and an entrepreneurial spirit, Coty has built a unique portfolio of brands. With offices in more than 30 countries and a strong presence in 90 markets, Coty successfully brings to market its brands faster, further and freer than most other beauty companies.