Turkish Retail Sector

Research firm Deloitte’s report on the retail sector in Turkey shows the potential of the market. Indicating that the Turkish retail sector grew to a size of $187 billion in 2010, the report predicts that this figure will go up to $250 billion in 2014.

The food retail sector, which includes such global giants as Metro, Carrefour and Tesco, accounted for the largest slice of this pie at $96 billion; it was followed by the retail markets for housewares at $26.5 billion and technology at $7.3 billion.

According to the report, non-food retail delivered a solid performance by growing 16% over 2009, with ready-to-wear clothing retail growing by 27%. The report emphasizes that the subcategories of the retail sector exhibited strong performances too.

The housewares market is stated to have grown to $26.5 billion in 2010. Among the main players are Koctas, Bauhaus, Ikea and Praktiker in the field of home improvement; Arcelik, MediaMarkt and Vestel in home appliances, and Zara Home, Esse, Lines, Mudo Concept and Pasabahce in home textiles. The textile retail market, which includes such players as Koton, LCW and Ipekyol grew to a volume $24.3 billion.

The size of e-commerce market is stated to be $9.6 billion.

The electronics retail market, in which main actors are such firms as MediaMarkt, Darty and Teknosa, is indicated to have reached $7.3 billion.

Source: Deloitte, The Turkish Perspective