hebe – Health & Beauty

The drugstore industry in Poland is getting more and more exciting with the arrival of a new player, hebe and the opening of their 1st store in Warsaw (Al. Jerozolimskie 11/19) on the 24th of May 2011.

Hebe is the drugstore project of Jeronimo Martins in Poland, where they also operate Biedronka, the 1,600 point-of-sale hard discount chain.

Before discovering what hebe means, I thought that it is the combination of the first 2 letters of health and beauty, then to find out that hebe drugstores got their name from the name of Greek goddess, in the mythology that is the epitome of eternal beauty.

hebe is a unique combination of the highest standards of service, leading brands and best prices on the market. – says Pedro da Silva Pereira, Country Manager of JM Polska.

The store is spacious, compared to other drugstores, there is enough room between the shelves and the different categories, they are using shelves management system for well-ordered displays, excellent lighting reflecting on the white tiles. They have a very beautifully designed shopping baskets, but store security did not allow to take photos.

Their 1st leaflet has a totally different design than the competitors and is printed on very high quality paper, offering many promotions and a discount voucher of 10PLN for every purchase of 40PLN.