Heineken France – New Packaging

Heineken France unveiled yesterday (24 March 2011) the new design of its bottles and cans in supermarkets: a leaner line, with an ellipsis in the neck and logo embossed on the back for the bottle, a more tactile feel for cans with a new printing technology. This lift is part of the group’s growth strategy (1.62 billion euros in sales in supermarkets in 2010) which, while it is already the leader in value in large and medium food stores in France, also Heineken intends to become the leader in volume during the coming 3 years.