Concentrated Washing Detergents

AFISE, the French Association for soaps, detergents and cleaning products, which includes all major market players, has launched an initiative to its members to take action on their sustainable development in order to reduce the environmental impact of standard liquid detergents.

Manufacturers have till June 2011 to offer their standard liquid detergents in concentrated form. This will lead to pass a needed dose of 110 ml to 75 ml per wash.

Unilever France is the first player to make that change and will launches its new format in March 2011. 5 liter bottles have been replaced by 3-liter bottles for a number of washes identical (about 40) and 3-liter bottles go well in 2 liters for 26 washes.

The new bottles will be available on Skip, Omo and Persil brands.