PL: Real Supermarkets

Within the METRO Group, Real embodies the concept of a large selling space hypermarket. The Real hypermarkets are conveniently located, extensive and clearly structured. The brand profile of Real clearly targets young families with kids and the 50plus generation.

The sales brand Real in the past maintained its outstanding market position in the hypermarket segment both in Germany and in the foreign stores operated in Poland and Turkey. With Russia and Romania, the company opened up additional high-growth markets in Eastern Europe.

The Real sales division considerably strengthened its position both in domestic and international markets. By entering the market in Romania, and acquiring the competitors Wal-Mart in Germany and Géant in Poland, the company bolstered its long-term competitive position.

In Poland, Real Operates 49 stores, where 30 were originally Real stores and 19 ex-Géant rebranded stores.