FR: Lidl With Coke & Pepsi

Whereas Pepsi had the monopoly of the cola market at the hard discounter LIDL in France, now it will have to divide its shares with its competitor Coca-Cola. Already present in other hard discounters shelves of this type (ED and Norma), the leader of cola indeed comes to make his entry at LIDL. What to maintain the war with the markets shares between the hypermarkets and the hard discount.